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Today, buyers are not only interested in the reliability and durability of packaging, but also in its aesthetics, tactile sensations, overall design, etc.
Product packaging is the face of the company, the first impression, advertising. So how do you make a cardboard box a branded package that will attract the attention of potential buyers? What qualities should it meet?
Physical properties.
A paper or cardboard box is not important, it should perform the main function of preserving the product's appearance. The raw material for such packages must be high-quality, dense, and keep their shape.
Packaging must withstand various weather conditions, as well as transportation over different distances. After all, customers are not always able to pick up the goods themselves, today delivery services, delivery by courier or taxi are more popular. Mass delivery does not involve an individual approach, so it should be remembered that the appearance of the product, packaging is the sender's concern.
The recommended density of cardboard for individual packaging of small products is from 230 g/m2 to 300 g/m2. Additional strength can be achieved by laminating the box, on one or both sides.
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Branding.
When a company's logo is recognized by millions of consumers, it sets the tone of the market - it can be called a brand. And you should start with the fact that packaging, boxes, website and even official documents should contain a part of the company's brand - the logo. The more it will catch the eyes of consumers and potential buyers, the more recognizable the manufacturer will be. The easiest way is branding of packaging, website, point of sale, etc.
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Is the design important to the box?
For a regular buyer who knows the product and the manufacturer well, packaging is not a very important criterion. Although it still matters if the products are bought as a gift. Festive boxes do not need to be additionally wrapped or decorated, this is a bonus. For a new client, bright original packaging designs will be attractive in themselves and will make a good first impression even before getting to know the product.
Design is what distinguishes simple packaging from branding. After all, you can simply put the product in a package and send it to the buyer. But what message will be sent with it? That the manufacturer does not care about his product and the form in which it will reach the end consumer. This is definitely not the kind of information that you want to convey to customers so that they come back again.
Therefore, it should be shown that the company cares, that the production concept and the overall design of the company are one harmonious whole. This is best demonstrated by the packaging, which at first glance will say “We are a company that cares. We are modern and stylish."
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Required information
Content, additional information, instructions are also important. Depending on the type of product, the packaging must contain, on a separate sheet or sticker, the following:
- product and company name
- address of the manufacturer
- date of manufacture
- product characteristics
- operating instructions
- etc.
Modernity.
Every company, no matter what products it manufactures, must follow trends. The world has been concerned about the environment for several decades, is increasingly promoting the rejection of harmful plastic products and encouraging companies to switch to more environmentally friendly raw materials. Packaging companies were among the first to be affected by environmental policy, forcing the entire industry to reconsider.
The gradual abandonment of bright plastic and cellophane has not made packaging less practical or boring. On the contrary, new ways were invented to make paper and cardboard just as bright. New methods of applying drawings and logos are not inferior to plastic analogues in their saturated color and contrast. This protects nature, makes business more responsible in the eyes of society and consumers.
Choose not only interesting packages for your company, order a message, the first impression of customers. This will be helped by Oiprint, a convenient order calculator, coordinated production of volume orders in a short period of time.
23/04/2024
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