Today, buyers are not only interested in the reliability and durability of packaging, but also in its aesthetics, tactile sensations, overall design, etc.
Cardboard packaging is a brand tool
Cardboard packaging has long been not only product protection, but also an important element of branding and marketing. There are many types of cardboard, and choosing the right packaging for printing can significantly affect not only the quality of the product and its appearance, but also the overall impression and perception of your brand by the consumer. Let's consider five key tips for choosing cardboard, the main types of cardboard and their characteristics.
Tips for choosing cardboard
1. Determine the purpose of the packaging
Packaging can be transport or consumer. From the name it is clear that transport packaging is used for moving and transporting products and accordingly requires strong and damage-resistant cardboard, while the consumer box must be attractive in appearance and convenient to use, it is on such packaging that printing and branding are most often performed. Therefore, before choosing cardboard, it is necessary to clearly determine what the cardboard packaging will be used for - for storage during transportation or as a beautiful wrapping in a shop window.
2. Choose the appropriate type of cardboard
Different types of cardboard have their own characteristics that must be taken into account.
1. Corrugated cardboard
It has a layered structure that provides high strength and rigidity.
Application - suitable for transport packaging and large boxes. Oiprint printing house does not make boxes from corrugated cardboard.
2. White cardboard
It has a smooth white surface that is good for printing.
Applications - For consumer packaging such as cosmetic boxes, pharmaceutical boxes, food and electronics packaging.
3. Kraft cardboard
Natural, ecological look. Contains raw materials for secondary use.
Application - popular among brands with craft production, or brands for which it is important to emphasize the environmental friendliness of their products, well suited for gift packaging.
3. Select the thickness and density of the cardboard
For heavy and bulky items, choose thick and dense cardboard. For light products such as cosmetics or small electronic devices, thinner cardboard can be used. The density of the cardboard affects how the finished box retains its shape and its wear resistance. If you want the finished product packaging to look presentable and expensive, you should choose a higher density. Our printing house works with white chalked cardboard from 230 to 300 g/m2.
4 Check the print quality
It is important that the selected cardboard ensures high print quality. Do a test print to make sure the inks are consistent, the image looks sharp, and the colors meet your expectations. This especially applies to cardboard with a kraft coating, where printing has its own characteristics. You can order such a service in our printing house, for detailed information contact the number indicated on the website.
5. Do you have doubts about the choice?
If you are unsure of your choice, confused about the density, can't find the right size in the calculator, or don't understand which technologies will look best after printing, on this or that cardboard - don't hesitate to ask for help to figure it out. Our managers will gladly answer all questions and help you choose the best option with a high-quality ratio of price - expectations - quality.
Box printing begins with the selection of cardboard.
The right choice of cardboard for the manufacture of packaging is a complex process that requires taking into account many factors: from the purpose of the packaging and its strength to the environmental friendliness of the material and the quality of printing. By following the above-mentioned advice from the Oiprint company, you will be able to choose the optimal cardboard that will ensure the reliability and attractiveness of your products, emphasize its uniqueness and positively affect consumer perception.
